Towing a line between forward-thinking R&B and slick dark pop, much of alextbh’s The Chase is self-written and produced and marks the culmination of a breakout year for the rising artist.
Alex began teasing the EP in December 2019 with early single "superstore," a sultry track that sparked love from outlets like FLAUNT and Billboard, and he performed the track in a live session for MTV Asia as their April 2020 Spotlight Artist. Single "Moments" followed in spring 2020, which EARMILK coined "electric R&B wrapped in liquid pop gold," while Billboard described it as "a smooth and hypnotic electro-R&B escape." This May, Alex released "Between," which UPROXX to praised for its "piercing melodies and down-tempo grooves."
Speaking on his new single "The Chase" and its accompanying video, Alex details:
"I usually write songs that come from a place of hardship and pain. But for 'The Chase,' I felt empty. There was this void in me I was trying to understand after spending a good amount of time in casual relationships and finding myself shutting out people who were well-intentioned though I couldn't bring myself to explore something deeper with them. Those relationships, in their
totality, were 'the chase' - it starts and ends there. The music video is meant to portray the moments after a casual hookup - melancholy scenes of the outside world juxtaposed with flashbacks of the experience veiled in feelings of disgust, like 'why did I do that?'”
The Chase represents Alex's first official body of work and is a landmark moment for the rising artist whose prior releases have amassed 50 million+ global streams.
The EP has sparked widespread acclaim with strong support at streaming platforms, landing on the cover of Malaysia's 'Top Hits' playlist and the 'Rising Pop' playlist. Alex was also tipped by i-D in their feature spotlighting Asian musicians defining a new era, describing his songs as "witty and weird, compelling and accessible pieces of worn-in pop."
On the live side, Alex has already shared stages with the likes of Khalid, Sevdaliza, and Jess Connelly, and most recently joined Yuna as direct support on her European tour. He has also played festivals such as Good Vibes Festival in Malaysia, Laneway Festival in Singapore, and Lalala Festival in Indonesia.
Running off a string of successful single releases, including early track "Stoop So Low," which has garnered 20 million+ streams alone, Alex is poised for a big year. Singles "still mine" "walls," "no space," have also landed Alex multiple covers on Malaysia’s 'New Music Friday' playlist.
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