Images via Canva
It’s 2024, and we’re all influencers tbh.
Let’s break it down: we all have some kind of influence over what other people decide to do. Whether it's recommending a skincare product to your bestie or hyping up a new brand to your followers, you're already playing the influencer game.
But this the tea: today, people are taking more cues from internet personalities. Everyone’s crazy about their phones, watching to their favorite creators for the latest fashion trends, must-have beauty products, skincare routines, workout tips, skinny-legend diet, etc.
And guess what? Being an influencer isn’t just about clout anymore—it’s a legit career path, you can totally get in on!
Here's your 10 steps to starting your influencer journey... lesgaurr!
#1 What’s the vibe?
What are you obsessed with?
Whether it’s makeup, fashion, fitness, or just your daily life, figure out what you love and start creating content around it.
It doesn’t need to be perfect or fancy—think a chill #GRWM with your fav makeup products or maybe a results review of a haircare product you just got.
#2 What’s on the FYP?
#nofomo Check out what’s trending today, what people are vibing with, or even what’s missing. If you see a gap, that’s your chance to fill it with something fresh!
#3 TikTok vs Instagram Reels
Think about your goals and where you’re ace.
Make a list of pros and cons for all your social platforms. Do you want more views or something more visual? Are you targeting Gen Z or millennials?
Which platform is giving?
#4 Them tech tings
The techy bits are just as important!
Use hashtags so people can easily find your content, and make sure your videos fit the platform’s style—think orientation, video length, and overall feels.
@zhiling_nutrition ✨20-minute microwave curry pasta and air-fried tofu✨ I’ve been using a microwave to cook my pasta lately, especially on days when I want some sort of noodle but I don’t want to have a whole serving of noodles. So if I am going for pasta, I can decide how much noodles I want. Plus, I’m using tofu and tempeh in this recipe, which is also contain some carbohydrates, so it just makes sense for me to go for a smaller amount of pasta for this meal. Ingredients (serves 1) 200g tofu (cut into thin rectangle pieces) 20g tempeh (cut into thin strips, optional, I was trying to finish my leftover tempeh XD) 2 tsp oil 50g pasta 2 cloves garlic (minced) 1 red chilli (minced) 1 shallots (thinly sliced) 2 tsp oil 2 pc long beans (~40g, cut into short strips) 40g frozen spinach 1 tbsp curry paste A splash of water (optional) Steps: 1. Add tofu and tempeh into an air fryer basket. Brush with a layer of oil. Air fry for 20 minutes at 180°C. 2. Add uncooked pasta into a microwaveable dish. Add water to cover the pasta. Cover the dish, microwave at high power for 6-7 minutes, or until pasta is 80% cooked. 3. Drain the pasta water. Add cooked pasta back to the same dish. 4. Add minced garlic, red chilli, shallots and oil to the same dish. Stir to mix well. Leave the dish uncovered, microwave at high power for 1 minute. 5. Cover the dish, microwave at high power for another minute. 6. Add long beans, frozen spinach and curry paste. Stir to mix well. Add a splash of water if you think it’s too dry. Cover the dish, microwave at high power for 2-3 minutes. 7. Once long beans are cooked to your liking, add air fried tofu from step 1 to the dish. Stir to mix well. Enjoy! Tips: 1. You can use cabbage, okra, cauliflower florets if you don’t have long beans in your fridge. 2. Try the curry paste before you use it to gauge the saltiness. Adjust the amount of curry paste accordingly. Nutrients: Energy: 506 kcal Carbohydrate: 56g Dietary fibre: 9g Protein: 27g Fat: 22g #nutritionist #balancedmeal #quickrecipe #microwavemeal #pastarecipe #20minutemeal #easyrecipe ♬ spin u round - Nafeesisboujee
#5 Brand represent!
Once you’re creating consistently, start thinking about your unique style. What sets you apart? Maybe it’s the way you talk, your intro, your editing style, or even the fonts you use.
Find your signature and run with it.
#6 Keep it demure, cutesy and mindful
Plan your content and post consistently. Make sure your videos or posts bring something to the table—whether that’s info, something new, or just a good laugh.
And remember, try to take people out! If it’s entertaining, more people will stick around.
#7 Be a yapper
We don’t ghost.
Respond to comments, slide into DMs, hop on lives, and chat with your followers. The more you yap, the more you’ll grow. The secret is putting yourself out there.
#8 Collabs and networking
Once you’re solid, it’s time to level up.
Reach out to brands for collabs or sponsored posts. Partnering with big names ups your game and street cred. Also don’t forget to network—link up with other influencers online or at events. Make sure they remember you!
#9 Get that bread
Then it’s time to turn those likes into cash.
Besides sponsored posts, try affiliate marketing to earn commission by promoting products through your links. You can also create user-generated content or do paid reviews to score free products or get paid!
#10 Keep going, no cap
Yeah, it’s a vibe, but for real—don’t quit.
Staying consistent is how you're gonna win. It might take a minute, but if you’re grinding and leveling up your skills, life’s gonna come through for you. Bet.
Your ‘I’m an influencer’ can start today!
Look at it like talking to your friends irl for free. But instead of your friends, its strangers, and instead of irl, it’s online, and instead of free, you’re getting paid.
Sounds like a dream job to us!