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Lotte Just Used An AI Programme To Determine The Next ‘Viral’ Snack Flavour

It’s happening, the machines are rising.
Editor
21 Dec 2017, 05:00 PM

Main image via SNACKEROO

Movies have prophesied it and we’ve all seen it coming, but it looks like machines are getting smarter at an even faster pace than any of us could have predicted.

But thankfully, instead of manufacturing homicidal robots, they’re making snacks! Specifically, AI programmes are telling snack manufacturers such as Lotte, the makers of Pepero, the next trendy snack flavour so they can stay ahead of their competitors.

an ai programme just determined what the next ‘viral’ snack flavour will be

Image via SoraNews24

After analysing data regarding consumer preference in flavours and ingredients, the AI programme used by Lotte determined that the next big hit in terms of snack flavours will be calamansi, which resulted in a calamansi chocolate-flavoured Toppo by the Japanese firm.

Those unfamiliar with Toppo, it is a range of chocolate-filled pretzel snack.

Lotte boasts that calamansi’s tart citrus notes and sharp aroma will make for a refreshing sweet treat, but unfortunately, we don’t know if it’ll make it to our shores as the flavour is currently only being sold on Lotte’s online store.

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