Main image via The Denizen + Koreaboo
Mukbang videos have been going strong across multiple social media platforms.
Unfortunately for mukbang lovers in China, their love to watch or make videos with people eating massive amounts of food, will come to an end soon.
via GIPHY
China has recently decided to outlaw overt gluttony in public and on social media amidst food waste concerns.
With the new law, restaurants and catering groups who intend to promote or “mislead consumers to order excessive meals and cause obvious waste” may face fines up to 10,000 yuan (RM6,400) while businesses that “cause serious food waste in the process of food production” could face charges up to 50,000 yuan (RM32,000).
“Fines up to 100,000 Chinese yuan (RM64,000) could be issued to media platforms and publishers who disseminate content featuring ‘large amounts of eating, overeating’ and food waste otherwise,” the New York Post reported.
This of course includes mukbang videos.
The new anti-food wastage law that was passed, also states that diners in an eatery are not allowed to order food that goes about their capacity.
The law that was passed last week was part of a campaign targeting food wastage that started after the Chinese president Xi Jinping called food wastage a “distressing” problem that needed to be addressed.
According to Vice News, censors have already removed mukbang and food wastage videos from Chinese social media sites.
A bakery in Nanjing was also reportedly issued a citation for discarding misshapen or day-old pastries and breads – a common practice among bakeries to avoid the risk of selling stale baked goods.
The bakery owner promised to donate the shop’s leftover.
via GIPHY
While we enjoy watching mukbang videos, we must admit that this is certainly a good way to help prevent food wastage.
Are you a mukbang fan? What are your thoughts on China’s ban of the videos? Let us know!
Info via NY Post
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