Main image via Astro AWANI
Times are tough, there’s no doubt about it.
As we go through the pandemic, we are all finding ways to support each other through these hard times and now, there’s a new initiative that’s aimed at helping out micro enterprises and small medium enterprises (SMEs).
via GIPHY
Google Malaysia and Astro AWANI today announced that they are joining forces to help empower micro enterprises and small medium enterprises (SMEs) to migrate and thrive in embracing the digital sphere.
Through ‘Jiwa SME Google AWANI’, micro enterprises and SMEs can upskill their workforce by participating in workshops and virtual training that showcase Google’s digital tools.
This collaboration also aims at boosting knowledge and information sharing among industry players via Astro AWANI programmes such as AWANI 7:45, Agenda AWANI, Niaga AWANI, AWANI Page, AWANI Tonight and more at www.astroawani.com.
Image via Astro AWANI
Google Malaysia’s Managing Director - Marc Woo said Google has a plethora of digital applications to assist the micro and SME industry in Malaysia.
“Approximately 60 per cent of new digital consumers are from non-urban areas and this reflects the correlation between consumer behaviour and the untapped digital economy potential in non-urban areas,” said Woo in a recent interview on Agenda AWANI.
According to Astro AWANI’s Editor-in-Chief, Ashwad Ismail, this effort is in line with the vision of Industry 4.0 to raise quality of life by advocating for digital literacy and digitalisation of businesses.
“With Google’s technological expertise and Astro AWANI’s strength as a news and current affairs powerhouse, we hope to empower SMEs and tell stories of how they have successfully transformed amid the COVID-19 pandemic,” he added.
The workshops and virtual trainings will be organised by Astro AWANI’s Digital Events arm - LINC at www.linc.astroawani.com
Image via Astro AWANI
This is definitely the kind of help we all need in this day and age! It doesn’t hurt to expand your digital knowledge, especially if you’re thinking about building and growing your business.
Do you have a micro enterprise or SME? Know someone who does and will benefit from ‘Jiwa SME Google AWANI’? Share this with them!
via GIPHY
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