Main image via EW
Everyone has been raving about To All The Boys I’ve Loved Before. Apparently, it’s one of the best rom-com TV movies people have watched in a while. The movie also got really good reviews online with Rotten Tomatoes certifying it as “Fresh” with a 7.3/10 rating. Impressive!
Besides Lana Condor and Noah Centineo emerging as prominent actors from the movie, another unlikely star has also rose to fame: Yakult.
Image via Insider
If you’ve already watched the film, you’ll know that Yakult is called a “Korean yoghurt smoothie” and cameos a number of times throughout the film. Even though the drink’s name is never specifically mentioned, it appears that fans were quick to recognise the distinctive red foil-topped tiny bottle anyway and started talking about it on Twitter.
Since the movie’s release, Yakult’s “mention frequency” spiked online and on top of that, the company’s shares, which had previously dropped by 6% this year, actually climbed by 2.6%! The stock closed 1.7% higher last Monday, the highest it’s been since 31 July.
Now, can someone please tell us that To All The Boy’s I’ve Loved Before has impacted Yakult more than rap songs have impacted the sales of luxury brands. Cause we’ve had enough of hearing “gucci gang gucci gang”.
Info via Bloomberg
Filled Under :
*We reserve the right to delete comments that contain inappropriate content.